Auto/Mate DMS vs Frazer: DMS comparison for dealerships
Compare Auto/Mate DMS and Frazer on dealership use case, capabilities, integrations and verified dealer feedback without manufacturing a winner.
Same category · strong match
Why compare these?
Competes in DMS · Similar product type: DMS · Both are dealership-focused platforms
QUICK ANSWER
What is the difference between Auto/Mate DMS and Frazer?
Auto/Mate DMS and Frazer are in the same primary dealership-technology category, but DealerApproved does not currently have enough matching structured signals to summarize their overlap. Their verified catalog data also shows different areas of emphasis below, so dealers can compare the workflows and capabilities that matter to their operation.
DealerApproved summarizes only differences supported by the structured catalog. This is decision context, not a winner or ranking.
Auto/Mate DMS
Manage repair orders
Support online vehicle-shopping and deal workflows
Repair order management
Digital retailing
Frazer
Help used car dealerships stay legal and compliant with federal and state regulations and required sale forms.
Manage prospects and close sales.
Accounting and reporting
Automated internet advertising through integrations with automotive classifieds, dealer websites, and digital marketing companies
BEFORE YOU BUY
Questions to bring to both vendor demos
These questions are based on the documented catalog signals above. They are not verified product test results or dealer endorsements. Ask both vendors to show the workflows in your actual dealership environment.
01
Ask Auto/Mate DMS to show Manage repair orders, then ask Frazer how it addresses the same need.
This difference comes from currently documented catalog labels. Missing documentation is not proof a competitor lacks a feature.
02
Ask Frazer to show Help used car dealerships stay legal and compliant with federal and state regulations and required sale forms., then ask Auto/Mate DMS how it addresses the same need.
Request a live workflow and clarify which capabilities are standard, optional, or require integrations.
03
Request a dealership-specific implementation and integration walkthrough from both vendors.
Confirm required integrations, migration work, permissions, training, support, and ongoing costs directly with each vendor.
Auto/Mate DMS vs Frazer at a glance
Dealer ratings are not yet available for either product, so this comparison leads with product fit and verified catalog differences.
Auto/Mate DMS is dealer management system technology by Solera for automotive dealerships. Official product materials document capabilities including Service scheduling, Vehicle pricing, Inventory management, Compliance tools, and Inventory merchandising. The documented product fit includes Independent dealerships, Dealer groups, Sales, and Service / Fixed Ops. Official integration evidence identifies connections with Dealertrack DMS, DealerFire, and Dealertrack F&I. Additional official product documentation covers Dealer Operations - dealer.solera.com, and Solera's Vehicle Solutions Auto/Mate Forges Strategic Partnership - Solera.
Dealer management software for independent used-car dealerships. DealerApproved lists it in automotive CRM, dealer management system. The product is offered by Frazer Computing.
No matching structured dealership jobs are currently verified for both products.
Auto/Mate DMS emphasis
Manage repair orders
Support online vehicle-shopping and deal workflows
Digital contracting workflow automation
Parts inventory management and inventory control
Reporting and analytics across multiple rooftops and modules
Frazer emphasis
Help used car dealerships stay legal and compliant with federal and state regulations and required sale forms.
Manage prospects and close sales.
Serve as the hub of dealership daily operations, including inventory management, sales processing, forms printing and customization, accounting, and reporting.
Support desking by presenting pricing, financing, and product options and adjusting financing and payment terms.
How do their capabilities differ?
No shared verified capability labels are currently available.
Auto/Mate DMS
Repair order management
Digital retailing
Allows users to import contract information from the DMS into Dealertrack Digital Contracting by entering a deal number.
Provides enterprise multi-rooftop reporting, cross-module reporting with drilldowns, custom and scheduled reports, goal and benchmark setting, and mobile capabilities through DealerFenix.
Supports digital contracting through real-time data exchange that streamlines and automates the digital contracting process.
Frazer
Accounting and reporting
Automated internet advertising through integrations with automotive classifieds, dealer websites, and digital marketing companies
Capture vehicle photos in the mobile app and automatically sync them with Frazer DMS
Cloud-hosted access to Frazer DMS
Forms printing and customization
Inventory management
Who are these products best suited for?
Auto/Mate DMS
Dealer groups
Automotive dealerships of all sizes, from small operations to the industry’s largest dealer groups
Dealers and dealer groups of any size
Independent dealerships
Fixed Ops Director
Service Director
Frazer
Used-vehicle focused operations
Independent used car dealers
Ecosystem & connections
Auto/Mate DMS
DealerSocket · Parent-company product
Solera · Parent-company product
Dealertrack F&I · Integration
Reputation · Integration
Frazer
Automotive classifieds, dealer websites, and other digital marketing companies · Integration
What does DealerApproved know from dealers?
There are not enough verified dealer reviews yet to make a firsthand experience comparison. DealerApproved will not invent sentiment or declare a winner without qualifying dealer feedback.
Choose any two products in the DealerApproved catalog. Strong like-for-like relationships can become indexable research pages; weak or cross-category pairs remain reference-only.