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Auto/Mate DMS vs Frazer: DMS comparison for dealerships

Compare Auto/Mate DMS and Frazer on dealership use case, capabilities, integrations and verified dealer feedback without manufacturing a winner.

Same category · strong match
Why compare these?

Competes in DMS · Similar product type: DMS · Both are dealership-focused platforms

QUICK ANSWER

What is the difference between Auto/Mate DMS and Frazer?

Auto/Mate DMS and Frazer are in the same primary dealership-technology category, but DealerApproved does not currently have enough matching structured signals to summarize their overlap. Their verified catalog data also shows different areas of emphasis below, so dealers can compare the workflows and capabilities that matter to their operation.

KEY DIFFERENCES

Where do Auto/Mate DMS and Frazer differ?

DealerApproved summarizes only differences supported by the structured catalog. This is decision context, not a winner or ranking.

Auto/Mate DMS

  • Manage repair orders
  • Support online vehicle-shopping and deal workflows
  • Repair order management
  • Digital retailing

Frazer

  • Help used car dealerships stay legal and compliant with federal and state regulations and required sale forms.
  • Manage prospects and close sales.
  • Accounting and reporting
  • Automated internet advertising through integrations with automotive classifieds, dealer websites, and digital marketing companies
BEFORE YOU BUY

Questions to bring to both vendor demos

These questions are based on the documented catalog signals above. They are not verified product test results or dealer endorsements. Ask both vendors to show the workflows in your actual dealership environment.

  1. Ask Auto/Mate DMS to show Manage repair orders, then ask Frazer how it addresses the same need.

    This difference comes from currently documented catalog labels. Missing documentation is not proof a competitor lacks a feature.

  2. Ask Frazer to show Help used car dealerships stay legal and compliant with federal and state regulations and required sale forms., then ask Auto/Mate DMS how it addresses the same need.

    Request a live workflow and clarify which capabilities are standard, optional, or require integrations.

  3. Request a dealership-specific implementation and integration walkthrough from both vendors.

    Confirm required integrations, migration work, permissions, training, support, and ongoing costs directly with each vendor.

Auto/Mate DMS vs Frazer at a glance

Dealer ratings are not yet available for either product, so this comparison leads with product fit and verified catalog differences.

MetricAuto/Mate DMSFrazer
Primary categoryDMSDMS
Product typeDMSDMS
VendorSoleraFrazer Computing
Verified reviews00

What is each product built to do?

Auto/Mate DMS

Auto/Mate DMS is dealer management system technology by Solera for automotive dealerships. Official product materials document capabilities including Service scheduling, Vehicle pricing, Inventory management, Compliance tools, and Inventory merchandising. The documented product fit includes Independent dealerships, Dealer groups, Sales, and Service / Fixed Ops. Official integration evidence identifies connections with Dealertrack DMS, DealerFire, and Dealertrack F&I. Additional official product documentation covers Dealer Operations - dealer.solera.com, and Solera's Vehicle Solutions Auto/Mate Forges Strategic Partnership - Solera.

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Frazer

Dealer management software for independent used-car dealerships. DealerApproved lists it in automotive CRM, dealer management system. The product is offered by Frazer Computing.

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Which dealership jobs overlap?

No matching structured dealership jobs are currently verified for both products.

Auto/Mate DMS emphasis

  • Manage repair orders
  • Support online vehicle-shopping and deal workflows
  • Digital contracting workflow automation
  • Parts inventory management and inventory control
  • Reporting and analytics across multiple rooftops and modules

Frazer emphasis

  • Help used car dealerships stay legal and compliant with federal and state regulations and required sale forms.
  • Manage prospects and close sales.
  • Serve as the hub of dealership daily operations, including inventory management, sales processing, forms printing and customization, accounting, and reporting.
  • Support desking by presenting pricing, financing, and product options and adjusting financing and payment terms.

How do their capabilities differ?

No shared verified capability labels are currently available.

Auto/Mate DMS

  • Repair order management
  • Digital retailing
  • Allows users to import contract information from the DMS into Dealertrack Digital Contracting by entering a deal number.
  • Provides enterprise multi-rooftop reporting, cross-module reporting with drilldowns, custom and scheduled reports, goal and benchmark setting, and mobile capabilities through DealerFenix.
  • Supports digital contracting through real-time data exchange that streamlines and automates the digital contracting process.

Frazer

  • Accounting and reporting
  • Automated internet advertising through integrations with automotive classifieds, dealer websites, and digital marketing companies
  • Capture vehicle photos in the mobile app and automatically sync them with Frazer DMS
  • Cloud-hosted access to Frazer DMS
  • Forms printing and customization
  • Inventory management

Who are these products best suited for?

Auto/Mate DMS

  • Dealer groups
  • Automotive dealerships of all sizes, from small operations to the industry’s largest dealer groups
  • Dealers and dealer groups of any size
  • Independent dealerships
  • Fixed Ops Director
  • Service Director

Frazer

  • Used-vehicle focused operations
  • Independent used car dealers

Ecosystem & connections

Auto/Mate DMS

  • DealerSocket · Parent-company product
  • Solera · Parent-company product
  • Dealertrack F&I · Integration
  • Reputation · Integration

Frazer

  • Automotive classifieds, dealer websites, and other digital marketing companies · Integration

What does DealerApproved know from dealers?

There are not enough verified dealer reviews yet to make a firsthand experience comparison. DealerApproved will not invent sentiment or declare a winner without qualifying dealer feedback.

Issues and solutions dealers have documented

Auto/Mate DMS

No genuine dealer discussions or reported issues yet. Starter conversations do not count as activity.

Frazer

No genuine dealer discussions or reported issues yet. Starter conversations do not count as activity.

Closest alternatives

CONTINUE RESEARCHING

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