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CDK Drive vs Frazer: DMS comparison for dealerships

Compare CDK Drive and Frazer on dealership use case, capabilities, integrations and verified dealer feedback without manufacturing a winner.

Same category · strong match
Why compare these?

Competes in DMS · Similar product type: DMS · Both are dealership-focused platforms

QUICK ANSWER

What is the difference between CDK Drive and Frazer?

CDK Drive and Frazer are in the same primary dealership-technology category, but DealerApproved does not currently have enough matching structured signals to summarize their overlap. Their verified catalog data also shows different areas of emphasis below, so dealers can compare the workflows and capabilities that matter to their operation.

KEY DIFFERENCES

Where do CDK Drive and Frazer differ?

DealerApproved summarizes only differences supported by the structured catalog. This is decision context, not a winner or ranking.

CDK Drive

  • Connect dealership departments to support informed, efficient, data-based decisions
  • Provides dealership-wide visibility to identify profit drains and growth opportunities.
  • Uses business rules to address business scenarios and turn data into insights.

Frazer

  • Help used car dealerships stay legal and compliant with federal and state regulations and required sale forms.
  • Manage prospects and close sales.
  • Accounting and reporting
  • Automated internet advertising through integrations with automotive classifieds, dealer websites, and digital marketing companies
BEFORE YOU BUY

Questions to bring to both vendor demos

These questions are based on the documented catalog signals above. They are not verified product test results or dealer endorsements. Ask both vendors to show the workflows in your actual dealership environment.

  1. Ask CDK Drive to show Connect dealership departments to support informed, efficient, data-based decisions, then ask Frazer how it addresses the same need.

    This difference comes from currently documented catalog labels. Missing documentation is not proof a competitor lacks a feature.

  2. Ask Frazer to show Help used car dealerships stay legal and compliant with federal and state regulations and required sale forms., then ask CDK Drive how it addresses the same need.

    Request a live workflow and clarify which capabilities are standard, optional, or require integrations.

  3. Request a dealership-specific implementation and integration walkthrough from both vendors.

    Confirm required integrations, migration work, permissions, training, support, and ongoing costs directly with each vendor.

CDK Drive vs Frazer at a glance

Dealer ratings are not yet available for either product, so this comparison leads with product fit and verified catalog differences.

MetricCDK DriveFrazer
Primary categoryDMSDMS
Product typeDMSDMS
VendorCDK GlobalFrazer Computing
Verified reviews00

What is each product built to do?

CDK Drive

Dealer management platform for dealership operations, accounting, sales, parts and service. DealerApproved lists it in dealer management system. The product is offered by CDK Global.

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Frazer

Dealer management software for independent used-car dealerships. DealerApproved lists it in automotive CRM, dealer management system. The product is offered by Frazer Computing.

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Which dealership jobs overlap?

No matching structured dealership jobs are currently verified for both products.

CDK Drive emphasis

  • Connect dealership departments to support informed, efficient, data-based decisions

Frazer emphasis

  • Help used car dealerships stay legal and compliant with federal and state regulations and required sale forms.
  • Manage prospects and close sales.
  • Serve as the hub of dealership daily operations, including inventory management, sales processing, forms printing and customization, accounting, and reporting.
  • Support desking by presenting pricing, financing, and product options and adjusting financing and payment terms.

How do their capabilities differ?

No shared verified capability labels are currently available.

CDK Drive

  • Provides dealership-wide visibility to identify profit drains and growth opportunities.
  • Uses business rules to address business scenarios and turn data into insights.

Frazer

  • Accounting and reporting
  • Automated internet advertising through integrations with automotive classifieds, dealer websites, and digital marketing companies
  • Capture vehicle photos in the mobile app and automatically sync them with Frazer DMS
  • Cloud-hosted access to Frazer DMS
  • Forms printing and customization
  • Inventory management

Who are these products best suited for?

CDK Drive

DealerApproved has not verified enough structured fit information yet.

Frazer

  • Used-vehicle focused operations
  • Independent used car dealers

Ecosystem & connections

CDK Drive

No decision-useful connections are currently confirmed.

Frazer

  • Automotive classifieds, dealer websites, and other digital marketing companies · Integration

What does DealerApproved know from dealers?

There are not enough verified dealer reviews yet to make a firsthand experience comparison. DealerApproved will not invent sentiment or declare a winner without qualifying dealer feedback.

Issues and solutions dealers have documented

CDK Drive

No genuine dealer discussions or reported issues yet. Starter conversations do not count as activity.

Frazer

No genuine dealer discussions or reported issues yet. Starter conversations do not count as activity.

Closest alternatives

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Choose any two products in the DealerApproved catalog. Strong like-for-like relationships can become indexable research pages; weak or cross-category pairs remain reference-only.

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