DEALERSHIP SHORTLIST

What else should you consider if you’re evaluating TrueCar?

These are the closest relevant products DealerApproved can support from category, product purpose, dealership jobs, fit and ecosystem context. This is not a paid ranking and DealerApproved does not manufacture a universal winner.

TrueCarLead Provider / Network

Core jobs: Helps users save time and money when shopping for new and used cars.

Autotrader

Lead Provider / Network · Cox Automotive

Autotrader is an automotive lead provider and shopper network used by dealerships to support online vehicle-shopping and deal workflows and analyze dealership performance.

WHY IT MADE THE SHORTLIST

Competes in Vehicle Marketplace / Lead Provider
Similar product type: Lead Provider / Network
Similar dealership fit

Dealer evidenceNot yet rated

Best fitFranchised dealerships · Independent dealerships

Shared research contextSupport online vehicle-shopping and deal workflows · Analyze dealership performance

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CARFAX Listings

Lead Provider / Network · CARFAX

A CARFAX service for shopping, buying, owning, and selling cars, including cars for sale.

WHY IT MADE THE SHORTLIST

Competes in Vehicle Marketplace / Lead Provider
Similar product type: Lead Provider / Network

Dealer evidenceNot yet rated

Best fitDealerships competing to buy consumers' cars

Shared research contextSupports used-car shoppers in making a better decision by using CARFAX search alongside a vehicle inspection and test drive. · Allows consumers to sell their car by having CARFAX dealerships compete for it.

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CarGurus

Lead Provider / Network · CarGurus

CarGurus provides dealership marketplace, inventory, marketing and conversion solutions. Dealers can advertise vehicle inventory, generate shopper leads, acquire vehicles, improve online-to-store conversion, and use pricing and market intelligence to support merchandising and inventory decisions.

WHY IT MADE THE SHORTLIST

Competes in Vehicle Marketplace / Lead Provider
Similar product type: Lead Provider / Network

Dealer evidenceNot yet rated

Best fitDealer groups · Used-vehicle focused operations

Shared research contextPrioritize follow-up with highest-intent leads based on shopping behavior on CarGurus. · Target custom audiences of CarGurus shoppers offsite with ads that drive to the dealer website. · Use dealer website visitor data to optimize digital advertising performance.

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