DealerApprovedD
DEALERSHIP SHORTLIST

What else should you consider if you’re evaluating CarGurus?

These are the closest relevant products DealerApproved can support from category, product purpose, dealership jobs, fit and ecosystem context. This is not a paid ranking and DealerApproved does not manufacture a universal winner.

CarGurusLead Provider / Network

Core jobs: Prioritize follow-up with highest-intent leads based on shopping behavior on CarGurus. · Target custom audiences of CarGurus shoppers offsite with ads that drive to the dealer website. · Use dealer website visitor data to optimize digital advertising performance.

Cars.com

Lead Provider / Network · Cars Commerce

Cars.com is an automotive lead provider and shopper network for automotive dealerships.

WHY IT MADE THE SHORTLIST
  • Competes in Vehicle Marketplace / Lead Provider
  • Similar product type: Lead Provider / Network
  • Both are dealership-focused platforms
  • Similar dealership fit
Dealer evidenceNot yet rated
Best fitDealer groups
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Autotrader

Lead Provider / Network · Cox Automotive

Autotrader is an automotive lead provider and shopper network used by dealerships to support online vehicle-shopping and deal workflows and analyze dealership performance.

WHY IT MADE THE SHORTLIST
  • Competes in Vehicle Marketplace / Lead Provider
  • Similar product type: Lead Provider / Network
  • Both are dealership-focused platforms
Dealer evidenceNot yet rated
Best fitFranchised dealerships · Independent dealerships
Shared research contextSupport online vehicle-shopping and deal workflows · Analyze dealership performance
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CARFAX Listings

Lead Provider / Network · CARFAX

A CARFAX service for shopping, buying, owning, and selling cars, including cars for sale.

WHY IT MADE THE SHORTLIST
  • Competes in Vehicle Marketplace / Lead Provider
  • Similar product type: Lead Provider / Network
Dealer evidenceNot yet rated
Best fitDealerships competing to buy consumers' cars
Shared research contextSupports used-car shoppers in making a better decision by using CARFAX search alongside a vehicle inspection and test drive. · Allows consumers to sell their car by having CARFAX dealerships compete for it.
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Edmunds

Lead Provider / Network · CarMax

Edmunds is an automotive lead provider and shopper network for automotive dealerships.

WHY IT MADE THE SHORTLIST
  • Competes in Vehicle Marketplace / Lead Provider
  • Similar product type: Lead Provider / Network
Dealer evidenceNot yet rated
Best fitDealer websites
Shared research contextProviding implementation guidance and best practices for installing Edmunds products on dealer websites
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TrueCar

Lead Provider / Network · TrueCar

Automotive shopping marketplace and dealer lead program. DealerApproved lists it in lead provider, third-party marketplace.

WHY IT MADE THE SHORTLIST
  • Competes in Vehicle Marketplace / Lead Provider
  • Similar product type: Lead Provider / Network
Dealer evidenceNot yet rated
Best fitFranchised dealerships · Certified Dealers
Shared research contextHelps users save time and money when shopping for new and used cars.
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